Archive for Conversion

Why Do You Surf Traffic Exchanges?

It’s no secret that I love Traffic Exchanges. They are extremely easy to use for rapid traffic, highly profitable as an affiliate, and a very responsive traffic source with when you target the market.

My primary target audience is Traffic Exchange surfers. This will most likely never change, but one of my goals is to expand my reach beyond those already actively engaged in TE marketing to people who perhaps have never even heard of Traffic Exchanges.

This leads to the question of who Traffic Exchanges are best suited for. Do they work for all advertising? Should every Internet Marketer be using Traffic Exchanges?

I’ll admit that Traffic Exchange marketing is NOT for everyone. But without question, this reliable and lucrative source of traffic offers a particular advantage to a certain group of Internet Marketers, Affiliate Marketers, and Network Marketers alike.

As my friend Guido Nussbuam (TrafficWitch) states…

“If You’re Not Using Manual Traffic Exchanges You’re
Leaving 100’s and 1000’s of Subscribers and Referrals
a Month on the Table.”

Converting a traffic exchange ‘surfer’ into a subscriber on your email list, a referral in an affiliate or network marketing program, or an eventual sale requires a clear understanding of who the surfer is and what they want…

And THAT is simply what “Target Marketing” is in a nutshell. Getting the right offer in front of the right prospect at the right time!

So ask yourself WHY you are surfing, and more importantly realize that other surfers are most likely surfing for the same reasons you are!

Think about what you are advertising or offering to other surfers and ask yourself if it is something YOU want when YOU are surfing.

Easy New Plan for Newbies

So-called ‘Business Opportunities’ and ‘Make Money With the Internet’ sites come and go. Most are just designed as a quick money-grab for the site owner. Don’t get caught in the trap of the latest gimmick or hyped up promise of easy money with no work or investment.

There ain’t no free lunch!

I’ve been preaching this reality for more than five years.

If you want an online business that turns a profit, you need traffic and a way to convert your traffic to sales. It’s that simple.

Forget about “biz ops” and first learn how to get visitors to your website. Traffic is the essential ingredient for ANY online business… which is also what makes traffic the perfect “business” to start with.

I’ve just completed a new training course that is a simplified version of the plan I’ve been using to build my online business. In this Crash Course you will see how easy it is to build traffic and turn that traffic into a business in itself. I like to call it a Traffic Machine.

My Traffic Machine pumps out non-stop traffic plus residual income, and at this point it is all set on autopilot. I just turn it on and let it run.

Get the details in your Free Crash Course…

You’ll get a simple yet proven plan that is easy to implement. Complete with free training and a free turn-key system to generate traffic with traffic exchanges and get paid to do it.

Get a PLAN or Die!

Jon Olson is a far more active blogger than me and I’m an avid reader of his. The truth is, his blog posts stimulate my thinking on certain subjects and prompt me to blog about them, too.

Today is one of those times. Jon’s post today in HitExchangeNews addresses a topic that is near to my heart.

Why do so many people who go “online” to build a business give up so quickly? And why… with all of the help and information available… do the vast majority have trouble hearing and following the TRUTH when it is offered to them?

A big part of the problem certainly involves knowing who to trust. That in itself can be a real challenge because so often the most “trustworthy” people are not telling you what you want to hear. Many people don’t really even want the truth. The illusion of easy money is too alluring and wishful thinking gets the better of them.

Jon, myself, and several others who I trust are known for telling it like it really is. There’s some WORK involved in online marketing.

Here (again) is my short version of the big picture…

Traffic + Conversion = Income

It doesn’t get much simpler.

Next you need a Business Model. What’s that?

A Business Model basically describes what you’re going to sell, or what types of things you’re going to sell. For most new people in this market, the easiest way to get started selling something is as an affiliate… selling other people’s products and services for a cut of the revenue.

Once you have a Business Model, you need a Business Plan and a plan on how you’re going to market your business. It does not have to be complicated. Just decide exactly WHAT you’re going to sell and how you’re going to sell it.

Get targeted traffic to your offer. Don’t expect them to buy from you on the first visit. Develop leads and prospects who you can follow up with to provide more information about your offer and build a relationship.

Pay attention to your business and your budget. Do NOT spend any money that does not fit in with your plan.

Finally, STICK WITH IT.

If you have a PROVEN plan based on solid principles, the only thing stopping you is YOU.

If you are not getting rich in 30 days, that does not mean your plan is broken. It just means you need more traffic, or better marketing. But jumping ship to find a “better” business plan every 30 days is just going to end up in the poor house.

For further reading I highly recommend Jon’s Pizza Plan. It’s an easy read and includes a solid business plan similar to my own.

The Pizza Plan

I would also be remiss if I don’t mention the plan I laid out a few years ago in my Traffic Report. It, too, provides a clear business plan coupled with a marketing plan. With this plan you never have to worry about HOW you’re going to get traffic… or how to convert it into income because traffic is the business itself.

Click HERE or the image below for my free report. (No opt in required.)

Turn Your Traffic Into Cash

You’ve heard the old adage…

“People don’t plan to fail. They just fail to plan.”

It’s true. You need a plan. Without one you’re doomed from the start.

My #1 Conversion Tool

There is absolutely NO question about it. The most important tool in my marketing arsenal is my autoresponder. It is so important that without it I would have no business at all.

Whether you are an affiliate marketer who advertises and sell other people’s products, a network marketer generating leads for your work-at-home business, or a developer selling your own products… an autoresponder is an indispensable tool for staying in contact with your prospects and customers.

Last week my friend, Mark Hodgetts, and I were having discussions about autoresponders and why people love them or hate them. We invited comments and found overwhelmingly that the apparent resistance is due to the learning curve.

So to answer that challenge, Mark has created a series of free videos to walk you through how to set up email messages and squeeze pages for an autoreponder.

The videos are awesome, and they’re all FREE.

Watch the Videos Here

Discover how easy it is to use an autoresponder… then watch your conversions soar!

Hot Tips for Email Advertising

Properly formatted emails sent to your own list or via a list mailing service are critical for getting your emails read.

An improperly formatted email sends a very unprofessional message and will not convert the reader to take action.

Keep your emails SHORT. The goal is not to make a sale. The goal of your email is ONE THING ONLY… a click on a link.

Keep your lines of text short to make them easy to read through the use of line breaks.

A line break adds a carriage return
to the end of a line of text like this.

It’s much easier to read an email with
short lines than one with lines of text
that run all the way across a page.

The line break code is <br>

I highly recommend NOT using paragraph breaks at all in your emails. Some email clients do not display them properly and treat them just like line breaks. They may push your paragraphs together without any space between them.

Instead of paragraphs breaks, get in the habit of inserting two line breaks like this…

A line break adds a carriage return<br>
to the end of a line of text like this.<br>
<br>
It’s much easier to read an email with<br>
short lines than one with lines of text<br>
that run all the way across a page.<br>
<br>

(Example illustrates the source code. The end reader does not see the <br> code.)

You can enter a line break in most WYSIWYG editors (rather than the source code) by holding down the SHIFT key while pressing the ENTER key.

Avoid the use of paragraph breaks to ensure your emails are displayed properly across the widest range of email service providers.

Traffic Alone is Worthless

I’ve said this many times… traffic + conversion = income.

Pretty simple right?

Sure it is, until you discover that converting traffic takes more than just a replicated affiliate sales page. If all you are doing is sending a bunch of untargeted (read uninterested) traffic to an affiliate sales page, be prepared to spend a lot of energy generating enough traffic to get a few sales.

The smart approach is to make sure that the traffic you deliver is predisposed to WANT the offer found on your affiliate page. You can achieve that in one of two ways:

1. Find the right traffic
2. Find the right offer

With the right marriage of traffic (or prospects) to an offer they want, many more of your prospects will accept your offer. But still only a small number will accept it at first sight… especially if you are a complete stranger to them.

Personal interaction with prospects is one powerful way to accelerate the conversion process. Meet people. Make yourself available to them. Build relationships.

It’s human nature that people prefer to buy from someone they know and trust.

A new breed of Traffic Exchanges is growing in popularity that brings this ‘relationship’ aspect to the very front of this process. These are called “Social Neworking TE’s” or “Social Surfing” for short.

One of the leaders in this new type of exchange is Sweeva. You can read my Sweeva review in an earlier blog post HERE.

Jon Olson (Sweeva) loves to socialize. He’s one of the most outspoken people I know in this business.

He loves telling people to “stick out like a sore thumb” and he does what he preaches!

Earlier today Jon left a post on his blog that is drawing a lot of discussion over the pros and cons of Social Surfing sites like Sweeva… and the criticism of these social sites from Traffic Hoopla.

For me, it’s not an either/or decision. You will reach MORE prospects and convert more of your traffic into sales if you use both traditional advertising (read surfing) AND social surfing. How much of either type depends largely on what you’re comfortable with and how much time you have to commit to traffic and advertising.

I’m a numbers guy. I like high traffic flow with click thru’s and opt-ins that I can count.

When the process is in place to convert those numbers, just buy some more traffic and turn a profit then take the rest of the day off.

But high conversions and a building customers/partners for life still requires a personal touch. We have to build relationships. For me that ‘social’ aspect occurs later in the process.

Moving the personal interaction to the front of my marketing would certainly shorten the process and require less ‘traffic’ to reach the same final goal… long term business relationships.

It will also require a change in how I present myself to the market. Simply using the same advertising clearly would not work as it is targeted to those who, like me, like numbers.

I need to become more sociable. :~)

For more information on this new breed of TE’s, pick up a copy of Jon’s new book, Social Surfing Secrets. It could totally change the way you think about traffic exchanges!