Properly formatted emails sent to your own list or via a list mailing service are critical for getting your emails read.
An improperly formatted email sends a very unprofessional message and will not convert the reader to take action.
Keep your emails SHORT. The goal is not to make a sale. The goal of your email is ONE THING ONLY… a click on a link.
Keep your lines of text short to make them easy to read through the use of line breaks.
A line break adds a carriage return
to the end of a line of text like this.
It’s much easier to read an email with
short lines than one with lines of text
that run all the way across a page.
The line break code is <br>
I highly recommend NOT using paragraph breaks at all in your emails. Some email clients do not display them properly and treat them just like line breaks. They may push your paragraphs together without any space between them.
Instead of paragraphs breaks, get in the habit of inserting two line breaks like this…
A line break adds a carriage return<br>
to the end of a line of text like this.<br>
It’s much easier to read an email with<br>
short lines than one with lines of text<br>
that run all the way across a page.<br>
(Example illustrates the source code. The end reader does not see the <br> code.)
You can enter a line break in most WYSIWYG editors (rather than the source code) by holding down the SHIFT key while pressing the ENTER key.
Avoid the use of paragraph breaks to ensure your emails are displayed properly across the widest range of email service providers.