I’ve said this many times… traffic + conversion = income.
Pretty simple right?
Sure it is, until you discover that converting traffic takes more than just a replicated affiliate sales page. If all you are doing is sending a bunch of untargeted (read uninterested) traffic to an affiliate sales page, be prepared to spend a lot of energy generating enough traffic to get a few sales.
The smart approach is to make sure that the traffic you deliver is predisposed to WANT the offer found on your affiliate page. You can achieve that in one of two ways:
1. Find the right traffic
2. Find the right offer
With the right marriage of traffic (or prospects) to an offer they want, many more of your prospects will accept your offer. But still only a small number will accept it at first sight… especially if you are a complete stranger to them.
Personal interaction with prospects is one powerful way to accelerate the conversion process. Meet people. Make yourself available to them. Build relationships.
It’s human nature that people prefer to buy from someone they know and trust.
A new breed of Traffic Exchanges is growing in popularity that brings this ‘relationship’ aspect to the very front of this process. These are called “Social Neworking TE’s” or “Social Surfing” for short.
Jon Olson (Sweeva) loves to socialize. He’s one of the most outspoken people I know in this business.
He loves telling people to “stick out like a sore thumb” and he does what he preaches!
For me, it’s not an either/or decision. You will reach MORE prospects and convert more of your traffic into sales if you use both traditional advertising (read surfing) AND social surfing. How much of either type depends largely on what you’re comfortable with and how much time you have to commit to traffic and advertising.
I’m a numbers guy. I like high traffic flow with click thru’s and opt-ins that I can count.
When the process is in place to convert those numbers, just buy some more traffic and turn a profit then take the rest of the day off.
But high conversions and a building customers/partners for life still requires a personal touch. We have to build relationships. For me that ‘social’ aspect occurs later in the process.
Moving the personal interaction to the front of my marketing would certainly shorten the process and require less ‘traffic’ to reach the same final goal… long term business relationships.
It will also require a change in how I present myself to the market. Simply using the same advertising clearly would not work as it is targeted to those who, like me, like numbers.
I need to become more sociable. :~)
For more information on this new breed of TE’s, pick up a copy of Jon’s new book, Social Surfing Secrets. It could totally change the way you think about traffic exchanges!