Tag Archive for marketing

Get a PLAN or Die!

Jon Olson is a far more active blogger than me and I’m an avid reader of his. The truth is, his blog posts stimulate my thinking on certain subjects and prompt me to blog about them, too.

Today is one of those times. Jon’s post today in HitExchangeNews addresses a topic that is near to my heart.

Why do so many people who go “online” to build a business give up so quickly? And why… with all of the help and information available… do the vast majority have trouble hearing and following the TRUTH when it is offered to them?

A big part of the problem certainly involves knowing who to trust. That in itself can be a real challenge because so often the most “trustworthy” people are not telling you what you want to hear. Many people don’t really even want the truth. The illusion of easy money is too alluring and wishful thinking gets the better of them.

Jon, myself, and several others who I trust are known for telling it like it really is. There’s some WORK involved in online marketing.

Here (again) is my short version of the big picture…

Traffic + Conversion = Income

It doesn’t get much simpler.

Next you need a Business Model. What’s that?

A Business Model basically describes what you’re going to sell, or what types of things you’re going to sell. For most new people in this market, the easiest way to get started selling something is as an affiliate… selling other people’s products and services for a cut of the revenue.

Once you have a Business Model, you need a Business Plan and a plan on how you’re going to market your business. It does not have to be complicated. Just decide exactly WHAT you’re going to sell and how you’re going to sell it.

Get targeted traffic to your offer. Don’t expect them to buy from you on the first visit. Develop leads and prospects who you can follow up with to provide more information about your offer and build a relationship.

Pay attention to your business and your budget. Do NOT spend any money that does not fit in with your plan.

Finally, STICK WITH IT.

If you have a PROVEN plan based on solid principles, the only thing stopping you is YOU.

If you are not getting rich in 30 days, that does not mean your plan is broken. It just means you need more traffic, or better marketing. But jumping ship to find a “better” business plan every 30 days is just going to end up in the poor house.

For further reading I highly recommend Jon’s Pizza Plan. It’s an easy read and includes a solid business plan similar to my own.

The Pizza Plan

I would also be remiss if I don’t mention the plan I laid out a few years ago in my Traffic Report. It, too, provides a clear business plan coupled with a marketing plan. With this plan you never have to worry about HOW you’re going to get traffic… or how to convert it into income because traffic is the business itself.

Click HERE or the image below for my free report. (No opt in required.)

Turn Your Traffic Into Cash

You’ve heard the old adage…

“People don’t plan to fail. They just fail to plan.”

It’s true. You need a plan. Without one you’re doomed from the start.