Tag Archive for social networking

Traffic Alone is Worthless

I’ve said this many times… traffic + conversion = income.

Pretty simple right?

Sure it is, until you discover that converting traffic takes more than just a replicated affiliate sales page. If all you are doing is sending a bunch of untargeted (read uninterested) traffic to an affiliate sales page, be prepared to spend a lot of energy generating enough traffic to get a few sales.

The smart approach is to make sure that the traffic you deliver is predisposed to WANT the offer found on your affiliate page. You can achieve that in one of two ways:

1. Find the right traffic
2. Find the right offer

With the right marriage of traffic (or prospects) to an offer they want, many more of your prospects will accept your offer. But still only a small number will accept it at first sight… especially if you are a complete stranger to them.

Personal interaction with prospects is one powerful way to accelerate the conversion process. Meet people. Make yourself available to them. Build relationships.

It’s human nature that people prefer to buy from someone they know and trust.

A new breed of Traffic Exchanges is growing in popularity that brings this ‘relationship’ aspect to the very front of this process. These are called “Social Neworking TE’s” or “Social Surfing” for short.

One of the leaders in this new type of exchange is Sweeva. You can read my Sweeva review in an earlier blog post HERE.

Jon Olson (Sweeva) loves to socialize. He’s one of the most outspoken people I know in this business.

He loves telling people to “stick out like a sore thumb” and he does what he preaches!

Earlier today Jon left a post on his blog that is drawing a lot of discussion over the pros and cons of Social Surfing sites like Sweeva… and the criticism of these social sites from Traffic Hoopla.

For me, it’s not an either/or decision. You will reach MORE prospects and convert more of your traffic into sales if you use both traditional advertising (read surfing) AND social surfing. How much of either type depends largely on what you’re comfortable with and how much time you have to commit to traffic and advertising.

I’m a numbers guy. I like high traffic flow with click thru’s and opt-ins that I can count.

When the process is in place to convert those numbers, just buy some more traffic and turn a profit then take the rest of the day off.

But high conversions and a building customers/partners for life still requires a personal touch. We have to build relationships. For me that ‘social’ aspect occurs later in the process.

Moving the personal interaction to the front of my marketing would certainly shorten the process and require less ‘traffic’ to reach the same final goal… long term business relationships.

It will also require a change in how I present myself to the market. Simply using the same advertising clearly would not work as it is targeted to those who, like me, like numbers.

I need to become more sociable. :~)

For more information on this new breed of TE’s, pick up a copy of Jon’s new book, Social Surfing Secrets. It could totally change the way you think about traffic exchanges!

Did You Sweeve Today?

Twitter Meets Facebook!

Where were you when Twitter or Facebook was born?

Imagine being one of the first people to join one of those rapidly growing communities… or better yet… owning a piece of that action!

It’s too late to be on the ground floor of Twitter, but it’s not too late for Sweeva!

“Sweeva” may sound strange, but give it a minute or so. It’s catchy.

And it’s catching on fast. More than 2,000 people joined the first day!

Sweeva.com is a new concept called “Social Browsing” that puts a totally new spin on the concept of a “traffic” exchange.

You see, traffic alone is worthless!

That’s right. Traffic does nothing for you or your business unless you have a way to convert your traffic into prospects, customers, business partners, or sales.

The first step to turning your traffic into real business growth is by establishing a relationship with your website visitors.

Think about it. People prefer to do business with someone they know and trust.

Sweeva shortens the gap between traffic and conversions by enhancing the relationship building process.

Here’s how it works:

You join Sweeva.com and add your sites to be displayed to other members.

You see other sites and they see yours. But when your site is displayed, everybody is looking at it and chatting about it at the same time!

They can ask live questions while you provide instant answers. This puts a very personal touch on your promotions and establishes trust with your visitors.

Plus, you get REAL visitors taking a close look at your site rather than pointless ‘hits’ or page views.

Toss in integration with Twitter and Facebook for a very interesting social mix.

After Sweeva launched yesterday I found myself spending a couple of hours looking at websites, chatting, and enjoying the active feedback everyone was giving and getting.

It is rare for me to spend so much time in an exchange these days. So that says something about how well it engages people in the ‘social browsing’ experience.

If you are curious, just join and see the difference.

If you want to improve your advertisements, just join and learn.

If you want people to take a REAL look at what you are promoting, just join and start advertising.

Sweeva gets Two Thumbs Up in my book!