Get a PLAN or Die!

Jon Olson is a far more active blogger than me and I’m an avid reader of his. The truth is, his blog posts stimulate my thinking on certain subjects and prompt me to blog about them, too.

Today is one of those times. Jon’s post today in HitExchangeNews addresses a topic that is near to my heart.

Why do so many people who go “online” to build a business give up so quickly? And why… with all of the help and information available… do the vast majority have trouble hearing and following the TRUTH when it is offered to them?

A big part of the problem certainly involves knowing who to trust. That in itself can be a real challenge because so often the most “trustworthy” people are not telling you what you want to hear. Many people don’t really even want the truth. The illusion of easy money is too alluring and wishful thinking gets the better of them.

Jon, myself, and several others who I trust are known for telling it like it really is. There’s some WORK involved in online marketing.

Here (again) is my short version of the big picture…

Traffic + Conversion = Income

It doesn’t get much simpler.

Next you need a Business Model. What’s that?

A Business Model basically describes what you’re going to sell, or what types of things you’re going to sell. For most new people in this market, the easiest way to get started selling something is as an affiliate… selling other people’s products and services for a cut of the revenue.

Once you have a Business Model, you need a Business Plan and a plan on how you’re going to market your business. It does not have to be complicated. Just decide exactly WHAT you’re going to sell and how you’re going to sell it.

Get targeted traffic to your offer. Don’t expect them to buy from you on the first visit. Develop leads and prospects who you can follow up with to provide more information about your offer and build a relationship.

Pay attention to your business and your budget. Do NOT spend any money that does not fit in with your plan.


If you have a PROVEN plan based on solid principles, the only thing stopping you is YOU.

If you are not getting rich in 30 days, that does not mean your plan is broken. It just means you need more traffic, or better marketing. But jumping ship to find a “better” business plan every 30 days is just going to end up in the poor house.

For further reading I highly recommend Jon’s Pizza Plan. It’s an easy read and includes a solid business plan similar to my own.

The Pizza Plan

I would also be remiss if I don’t mention the plan I laid out a few years ago in my Traffic Report. It, too, provides a clear business plan coupled with a marketing plan. With this plan you never have to worry about HOW you’re going to get traffic… or how to convert it into income because traffic is the business itself.

Click HERE or the image below for my free report. (No opt in required.)

Turn Your Traffic Into Cash

You’ve heard the old adage…

“People don’t plan to fail. They just fail to plan.”

It’s true. You need a plan. Without one you’re doomed from the start.


  1. I agree Scott a plan! I left a comment similar to this post on Jon’s Blog. What always stops people in there tracks is a Budget! There are too many people with a freebie mentality in this business, and that’s part of the problem. I intend to more and more with all the blog posts that I do is to stress the importance of a budget every month.

    In one of my posts I was talking about hosting and the importance of it and I’m always talking about how important marketing and traffic tools are. But so many people are hesitant even when I offer to help set it up for them. It comes down to actually having a little money and I stress a little money. Too many people are told they can make money for free. Well that’s a lie! It’s a business. In business money is exchanged and that’s how money is made.
    Our Jobs as marketers and Coaches/Trainers in this industry is to just keep pressing the point of BUDGET!! My word for the day! I think I’m going to blog now!

    • admin says:

      Thanks for swinging by and commenting, Robert. You’re exactly right about budget. Great word to focus on.

      This niche is often called the “make money” niche and I just hate that. It ignores the business aspect and, as you mentioned, that it takes a little investment to get any business started. Part of the problem is that so many of the people in this market wait until they are desperately broke and have no money to get started. In most of those cases, the honest answer is that they would be better off trying to find a job.

      Others argue that you can make money from NOTHING in affiliate marketing. While theoretically possible, it is simply not practical or realistic. Why? Because even if you have a killer affiliate sales page that converts first-time visitors, you have to get traffic to that sales page… and just advertising a sales page directly in a Traffic Exchange is a complete waste of time. That approach ignores the marketing process (and requisite tools) that lead to effective sales.

      Thanks again for the comments. Great discussion!

      I’m off to go read your new blog post. 🙂

  2. Scott!

    Great post! Very well written.

    I really enjoyed your thoughts — particularly the line ‘Many people don’t really even want the truth.’

    And the truth is — that this business – like ANY business – takes WORK! I have never worked so hard in my life to create a successful online business — BUT it took me 6 months of solid hard work and 4am starts — before I made anything.

    Anyway — keep up the great work. Let me know if you’re ever out here in LA — we’ll grab a coffee 🙂

    Kindest to you,

    Chris Farrell

    • admin says:

      Hi Chris!

      What a nice surprise and honor to have a superstar celebrity read and comment on my blog!

      Honestly. I just want to say THANKS! You made my day!

      And your comment is right on target. It DOES take work to build a business. Even the best business plan won’t work without persistent effort behind it.

      I’ll take you up on that coffee anywhere, any time.


  3. robert puddy says:

    one change to that I would make is this…

    you said “Traffic + Conversion = Income”

    I’d say it was the other way around, you can drive millions of people to a web page but if it doesn’t convert you still get nothing.

    But if you learn to make pages that convert, even a 100 visitors a day will make you money.

    so I would say conversions + traffic = mega bucks

    • Scott says:

      Hi Robert

      Thanks for stopping by!

      I would mention the “associative property of addition” and that 2 + 3 = 3 + 2… LOL

      But otherwise I agree completely. Better to have highly targeted traffic, even if it means less traffic, combined with a great converting offer. In any case, making sales requires BOTH traffic AND conversions… in whatever order.

      Traffic is EASY. Conversions is truly the name of the game.

Leave a Reply

Your email address will not be published. Required fields are marked *