My friend, Jon Olson, just posted on his blog today about the importance of “Focus” in an online business. It’s not a new topic by any means… but one that is often misunderstood.
Focus can mean putting all your attention on one thing at a time, or doing one thing well before moving on to something new. But if that “one thing” is the wrong thing, you’ll be wasting a lot of time and effort in the wrong area.
The “mantra” of Dragonfly Marketing is Traffic + Conversion = Income
Most people who are new to online marketing want to focus on the income. They want to make money NOW. Little time is spent understanding the process which leads to that goal.
A business needs a marketing plan (traffic and targeted advertising) plus a solid business plan (conversions and income). Both sides of the coin need focus and clarity.
It’s not WHAT you sell… it’s HOW you sell it.
Until you learn how to generate traffic and advertise effectively, it does not matter what you are trying to sell. To succeed, you must FIRST put your efforts (focus) into traffic and advertising. To profit with your advertising, you must control costs and increase revenue.
My own training website, TE Profits, provides a simple business plan that combines traffic generation with conversions and sales. The traffic becomes the business.
Below is an excerpt from an article posted on the TE Profits members-only blog. It describes how and why traffic should be your first business.
From the TE Profits Buddy Blog…
If YOU ask ME what is the easiest way to make money on line, I will assume you are a online marketer who is familiar with Traffic Exchanges and Safelists. I will assume you spend time surfing for free traffic to promote an affiliate product (or products) and/or a MLM biz op.
To do that, you need traffic… lots of traffic… and preferably your own list of leads.
In my humble opinion, TE Profits makes this as easy as possible for you with a turn key system. Your traffic builds your list, and your list builds your traffic. Once your TE referrals and traffic start to increase, you can surf less and your system grows on its own.
Meanwhile, your upgrades in Traffic Exchanges provide MORE traffic and leads, while simultaneously ADDING TO your profit. The upgrades don’t forever become a drain against profits… they increase your bottom line.
If you have not yet grasped how powerful this idea is, consider the story of Joe the Pro…
Upgrading a TE membership means double or triple the traffic. Many people upgrade just for the added traffic.
If all you do is cross-promote Traffic Exchanges to build downlines, experience shows that 7 to 10% of your referrals will upgrade their TE memberships just for the added traffic. If you do not upgrade, you are losing commissions and leaving money on the table.
Enjoy the benefits of upgraded TE memberships and get P@ID while building downlines and referrals for more traffic with less surfing!
Building TE downlines may not be the fastest way to huge monthly residual income, but it is the closest thing you will find to guaranteed success. Build your TE downlines long enough and you WILL earn free traffic and commissions!
Watch the “players” in this market and you will readily see that using Traffic Exchanges and Safelists to promote Traffic Exchanges and Safelists is central to their business… and it’s the ultimate KEY to cash flow with TE Profits.
With this strategy I turned one upgrade (Traffic-Splash) into more than 20 TE upgrades (I’ve lost count) plus hundreds (sometimes thousands) per month in commissions.
Start small. Stay within a budget. Commit to the plan.
Work your system. Reinvest some of your commissions into more upgrades to speed up the cycle of more traffic and more commissions.
Just don’t expect to get to 20 upgrades and hundreds of TE referrals over night. It takes time and persistence to reap the rewards.
A perfect example of a traffic program with a built-in money generator is Fast Cash and Traffic. This is a fairly new traffic exchange, so the referrals and commissions are hot. People are joining (and upgrading) quickly.
Upgrades start as low a $1.75 per month. You can get a top-level upgrade on the OTO for just $25 (one year upgrade) that earns you $16 on a single sale. Just two referrals who take the OTO and you are already in profit… PLUS have the upgraded TE membership.
But there is more to it than just the commissions.
All surfers are qualified buyers… “players” who are willing to invest in their business.
I expect Fast Cash and Traffic (FCAT) to be a productive place to advertise and a contender in the TE market.